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Mission, Vision, Values Do you inspire and unite your stakeholders with a compelling sense of purpose? Does your workforce really know why you do what you do and what principles guide your business?

Research & Strategy Is your market changing? Third party research tells you the things you may not know, potentially uncovering new and exciting opportunities.

Informed by research, strategy is the process of defining an objective, evaluating the landscape and establishing the challenges you will face.

Market Segemntation Every B2B market can be segmented. Segmenting enables you to invest your marketing funds where you can maximise return on investment.

Persona Creation? In B2B marketing we are usually dealing with multiple decision makers – often with different agendas. Persona creation is key to identify these decision makers and understanding their perspectives, challenges and goals.

Failure to invest sufficiently in persona development makes for weak messaging and risks the wrong choice of media.

Differentiation and Value Proposition Today, you are unlikely to have any market to yourself. The purpose of business strategy is to create a unique proposition for a specific type of customer.

Failure to differentiate makes marketing and sales inefficient and very expensive.

Branding & Guidelines Brands are created to communicate a promise to a specific audience. The style of communication we use has to be appropriate for that audience and the words, tone of voice and messages have to be used consistently across an increasingly wide variety of media.

Business Plan A business plan is like a slice of the strategy pie. If we plan the investment and forecast the return we expect, we’ll know if we are off target and we’ll be able to adapt and change course if necessary. Without a plan you are rudderless and drifting.

Marketing Plan Achieving specific business goals requires specific marketing campaigns. By breaking down marketing activity into campaigns and tactics, businesses measure and manage ROI more easily so they can maintain focus at all times.

Partner Selection In today’s world it is highly unlikely that any business has all the skills it needs for its own marketing in-house.

An experienced partner should not be afraid to challenge your thinking and provide an alternative perspective. Partners should be consulted at each stage of the marketing journey if you are to get the best results.

Internal Communication Communicating with stakeholders is vital to align every element of the organisation.

Brands have to be magnetic to their employees as well as their customers if they are to attract and retain the talent they need to complete effectively.

Creation/Review of Toolkits Marketing plans require toolkits to execute. Tools may include traditional brochures, business cards and exhibition stands but increasingly the focus is on websites, blogs, landing pages CRM and marketing automation systems and analytics. The ideal is that as many of these systems as possible are integrated to provide an effcient marketing toolkit.

Staff Training Failing to adopt new key technologies to their full potential could put your business at a serious competitive disadvantage.

Adopting new technology requires education if optimum results are to be achieved.

Marketing technology changes quickly and it would be very rare for a year to pass without some major new marketing innovation. An essential component in every marketing journey is a budget to attend shows, talks, exhibitions and technology training courses if your business is to stay competitive.

Investment Depending on the lifecycle stage of your business and your ambition, you should be investing 5-10% of turnover in marketing. Make your budget count.

ROI Analysis Marketing plans should be created with ROI metrics built in. There are three ways to increase sales:

  • increase customer spend
  • reduce customer churn
  • recruit more customers

Everything has a cost but knowing whether that cost brings you a return is crucial to growing your business.

Customer Surveys Sustainable profits cannot be achieved without happy customers – they fuel growth.

Customer Lifetime Value is a key metric. Surveys keep us informed about what our future looks like.

Strategic Review Nobody can truly detach themselves and look at their own business from the outside in.

This is why a strategic review is best carried out with a trusted third party. An adviser who will challenge your thinking and assumptions; somebody who will ask you awkward questions to ensure you are ready to embark again on your next round of evolution.

Where are you in your
marketing journey?

Take the marketing journey survey and
see where your business can improve!
Take Survey Back to start
Scroll to Start

Mission, Vision, Values Do you inspire and unite your stakeholders with a compelling sense of purpose? Does your workforce really know why you do what you do and what principles guide your business?

Research & Strategy Is your market changing? Third party research tells you the things you may not know, potentially uncovering new and exciting opportunities.

Informed by research, strategy is the process of defining an objective, evaluating the landscape and establishing the challenges you will face.

Market Segemntation Every B2B market can be segmented. Segmenting enables you to invest your marketing funds where you can maximise return on investment.

Persona Creation? In B2B marketing we are usually dealing with multiple decision makers – often with different agendas. Persona creation is key to identify these decision makers and understanding their perspectives, challenges and goals.

Failure to invest sufficiently in persona development makes for weak messaging and risks the wrong choice of media.

Differentiation and Value Proposition Today, you are unlikely to have any market to yourself. The purpose of business strategy is to create a unique proposition for a specific type of customer.

Failure to differentiate makes marketing and sales inefficient and very expensive.

Branding & Guidelines Brands are created to communicate a promise to a specific audience. The style of communication we use has to be appropriate for that audience and the words, tone of voice and messages have to be used consistently across an increasingly wide variety of media.

Business Plan A business plan is like a slice of the strategy pie. If we plan the investment and forecast the return we expect, we’ll know if we are off target and we’ll be able to adapt and change course if necessary. Without a plan you are rudderless and drifting.

Marketing Plan Achieving specific business goals requires specific marketing campaigns. By breaking down marketing activity into campaigns and tactics, businesses measure and manage ROI more easily so they can maintain focus at all times.

Partner Selection In today’s world it is highly unlikely that any business has all the skills it needs for its own marketing in-house.

An experienced partner should not be afraid to challenge your thinking and provide an alternative perspective. Partners should be consulted at each stage of the marketing journey if you are to get the best results.

Internal Communication Communicating with stakeholders is vital to align every element of the organisation.

Brands have to be magnetic to their employees as well as their customers if they are to attract and retain the talent they need to complete effectively.

Creation/Review of Toolkits Marketing plans require toolkits to execute. Tools may include traditional brochures, business cards and exhibition stands but increasingly the focus is on websites, blogs, landing pages CRM and marketing automation systems and analytics. The ideal is that as many of these systems as possible are integrated to provide an effcient marketing toolkit.

Staff Training Failing to adopt new key technologies to their full potential could put your business at a serious competitive disadvantage.

Adopting new technology requires education if optimum results are to be achieved.

Marketing technology changes quickly and it would be very rare for a year to pass without some major new marketing innovation. An essential component in every marketing journey is a budget to attend shows, talks, exhibitions and technology training courses if your business is to stay competitive.

Investment Depending on the lifecycle stage of your business and your ambition, you should be investing 5-10% of turnover in marketing. Make your budget count.

ROI Analysis Marketing plans should be created with ROI metrics built in. There are three ways to increase sales:

  • increase customer spend
  • reduce customer churn
  • recruit more customers

Everything has a cost but knowing whether that cost brings you a return is crucial to growing your business.

Customer Surveys Sustainable profits cannot be achieved without happy customers – they fuel growth.

Customer Lifetime Value is a key metric. Surveys keep us informed about what our future looks like.

Strategic Review Nobody can truly detach themselves and look at their own business from the outside in.

This is why a strategic review is best carried out with a trusted third party. An adviser who will challenge your thinking and assumptions; somebody who will ask you awkward questions to ensure you are ready to embark again on your next round of evolution.

Where are you in your
marketing journey?

Take the marketing journey survey and
see where your business can improve!
Take Survey Back to start