Overview

Chichester-based Solent Scales provides a full range of services for industrial weighing equipment including supply, hire and professional calibration.

Solent Scales - Case Study

Solent Scales - Case Study

The Challenge

Solent Scales wanted to increase its online presence and the number of leads generated through its website.

Our Solution

Intergage introduced Solent Scales to the Marketing on Demand (MoD) service. We started by overhauling its Google Analytics by ensuring that all goals were tracking correctly and by applying the relevant filters.

Intergage gave all the company's social media a new lease of life with high resolution logos and updated information.

The next step over coming months was to produce a consistent stream of high quality content about the weighing industry to boost search visibility and drive traffic from social media.

As the relationship progressed, we added PPC management and email marketing. rebuilding the Google Ads account to achieve a 127% increase in clickthrough rates and – most importantly – a 33.33% increase in conversions attributed to paid search.

Solent Scales - Case Study

“Solent Scales has been using the Intergage Marketing on Demand service for the past six months. It has been pivotal in the development of our company's marketing strategy and has helped considerably in raising our market profile. This in turn has led to consistent lead generation and conversions to orders, generating further growth and employment within the company structure.

The hard work and dedication that we receive from our account manager, Cat Gold and from our Digital Marketing Executives Joseph Williams and Adam Looker means that all our requirements are met with the highest levels of skill, competency and service. They always deliver on time which makes Intergage second to none when it comes to competition.”

Paul Moody – Solent Scales