"There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don't know. But there are also unknown unknowns. There are things we don't know we don't know."
The Value of a Digital Marketing Audit
While what we already know is valuable, it is the things we don’t yet know that can provide us with the insight to create a better plan. It is the “unknown unknowns” that our audits uncover that make them such a powerful weapon for the future of your business.
Every audit is bespoke, based on a fact-find mission that endeavours to get under the hood of your business and its goals.
By looking in detail at your digital environment, how and why people get to and use your website and by getting a detailed understanding of what your competitors are doing, we can set about clarifying some of the “unknown unknowns”.
Usually we will present back an audit that is more than 90 pages of insight and information, rounding it up with a set of recommendations that we can turn into a strategy for your online growth.
"The Intergage audit enabled Kerridge Commercial Systems to gain a clearer focus which helped us to enhance our marketing strategy; through benchmarking our performance whilst providing insight into competitors' tactics. Intergage provided clear direction in the form of recommendations to implement across our digital channels."
Clive Burr, Group Marketing Manager, Kerridge Commercial Systems
An audit begins with a discovery and fact finding session in order to provide context. We'll ask you some questions about what you are trying to achieve and how you plan to do it and then we'll find out how your digital marketing is actually performing and what lessons we can learn from what your competitors are doing and what your peers do in adjacent and parallel industries.
The Audit typically covers areas including the technical analysis of your website; understanding its performance, speed, content on the site and ability to adapt to mobile and tablet devices.
We look in detail at your organic search footprint and those of your competition getting a clear understanding of the search landscape and where you sit within it.
Also reviewed, is your presence in Paid search and how effective this is for you and your goals. If Paid Search is something you’re yet to explore, we will complete gap analysis to understand if this is an option for your search visibility.
Another area covered will be your presence on Social Media; understanding how well you are currently doing, and what can be done to improve – often we provide potential content plans and example posts to help you get the most from the platforms.
Qualifying local businesses can book a free meeting with one of our directors. In order give you some real insights, provide us with details of your top three competitors and we will demonstrate our value by giving you a few key insights into what your competitors are doing now and how well they are doing it. No charge – we just want you to experience the power of what our thinking and our technology can contribute.