It is increasingly difficult to launch your message in a way that cuts through the noise. Email engagement is dwindling, paid ads have become more expensive and the online landscape is more crowded than it's ever been.
That doesn't mean to say your digital marketing is doomed. You just need to understand your audience and use the channels that resonate with them. On their terms.
Intergage has been engineering marketing solutions in the B2B universe for 20 years. The Marketing on Demand service means you get access to our entire team of marketing specialists. We'll work as an extension of your business, getting to know your products and services so we can help meet and exceed your goals and generate great results.
The Marketing on Demand service can be as flexible as you want it to be. We'll start by discussing your objectives and creating a bespoke plan to help you meet them. Typically, this will include a mixture of the following:
Content creation
We'll help you develop a content plan aligned with your business objectives and buyer personas. Using the channels your target personas use, we'll then get to work on creating outstanding content that positions you as a thought leader be it emails, blogs, whitepapers or video.
Marketing automation
Our marketing solutions engineers will use your software to automate the right message, in the right place at the right time for your target personas. As a Platinum HubSpot Solutions Partner we know what works and how you can get the best return from marketing automation.
Digital advertising
Working to get you the best return on your ad spend, we'll use various channels to increase your exposure and generate leads. Your campaigns will be laser focused meaning they strike through the noise and resonate with your target personas.
Technical SEO
Your Marketing on Demand team will work on your website to improve visibility with your key audiences using proven methods. This is more than just creating content and making it mobile friendly. It's ensuring your website is fit for flight.
Graphic design
Your marketing needs to generate results. To do that your assets needs to look and feel incredible be it website banners, brochures or infographics. Use the flare of our creative studio to create assets you'll be proud of using design your prospects won't be able to resist.
Consultancy
500,000 hours of combined digital marketing experience means we've seen the good, the bad and the ugly. Lean on our expertise for trusted advice and guidance on your marketing journey.
We carry out in-depth research to fully understand the search landscape of your industry, your competition and your key audiences. We'll do a deep-dive analysis and determine what currently works for you and how your online presence could be improved.
We'll create a content plan that's in-line with your business objectives. You'll know exactly what you're getting and when you can expect it to be delivered. It'll be tailored to your target personas so you can achieve the best results.
Together, we'll create compelling content in variety of formats that are most engaging for your personas. Using in-house copywriting, graphic design and advertising skills you'll get the perfect balance of expertise for your content plan.
Your content will be published across the most appropriate platforms and at the right times to reach your audience with context.
We'll promote your content across multiple platforms using strong messaging and through organic and paid means to keep you front of mind with your audience and cut through the noise.
We'll use insights and tools to analyse the success of your marketing campaigns against your business objectives to continually improve and evolve your marketing. Data is our speciality and we'll use it to help you make informed marketing decisions.
I’ve been working with Intergage for over a year now and I’ve personally found the team very helpful during my first year at MAT Foundry Group. The support they’ve provided has helped me get to grips with how the website functions and they always offer any training I request, even if it wasn’t necessarily in our contract. Their proactive approach and constant communication is very encouraging and shows their commitment to working with us to achieve our aims. Would 100% recommend them to any company looking to improve their website or marketing campaigns.
Nick Bolton, Buyer, MAT Foundry
MRT aim to position ourselves as being innovative in our approach, always applying the latest thinking and technology to provide solutions to our customers. So it’s really important to us that our website, social media activity and marketing resources reflect this approach, always looking contemporary without losing the well-established brand identity. Intergage are constantly refining, optimising and refreshing our material to keep it fresh, and to incorporate improvements as we gain feedback from current and potential customers.
Phil Rawnson, Managing Director, MRT Castings
Scale-up
£2,000 /month
If you're looking to dip your toe in the water, launch a new product or support an existing one, our scale-up retainers allow you to generate results and build the foundations of a great inbound marketing strategy.
Inbound growth
£3,000 - £5,000 /month
If you want a thouroughly planned marketing strategy to tackle every stage of the buyer's journey the Inbound Growth package is what you’re looking for. There's no messing around - it will generate big reaults fast.
Enterprise
£5,000+ /month
If you're aiming for enterprise level lead generation or need director level support creating and delivering an aggressive marketing strategy, you'll want to consider our enterprise retainers.
Take a look at how the Marketing on Demand service helped transform MAT Foundry's brand profile...
Contracts tend to be for between 6 and 12 months with a three month break clause.
This completely depends on which level of support you have chosen, how active your current marketing is and how concentrated your industry and marketplace is. You should expect to see early indicators of success within the first six months but we will give you a more solid indication once we have completed the research phase.
We can start as soon as you're ready! There will be an initial research phase so your dedicated team can get to know your business inside out but we're keen to start generating results as soon as possible!
You will have a dedicated 'Pod' of marketing engineers working on your contract at all times. We carefully craft our Pods to ensure you have access to a broad range of skills while also matching you up with a team that has the specific expertise to generate you results.
Talk to us about how we can help you engineer marketing solutions and manufacture sales opportunities.
