Engaging your audience with relevant, useful content is what generates digital success – whether it is through your website, your own social channels or content that appears on third party platforms.
What matters is creating outstanding content (ads, videos, social posts, white papers, web pages) for a specific type of buyer at a specific point in their journey of discovery and placing that content where they want it, when they want it.
The content you create needs to have a purpose – it needs to be part of an overall plan to attract, intrigue, inform and educate your B2B prospect. At every stage of this journey your content should provide a clear call to action to go deeper into that relationship.
Creating great content is onerous. It requires expertise, talent, discipline and commitment.
This does not happen by magic. To start with it is painful – even if we are doing it for you – because it will require your time and focus initially while we 'tune into' each other. It may have taken decades to acquire the knowledge and expertise you have. If you are to work with us to help us become expert in creating meaningful content for your customers, you will have to invest in this relationship. We have to educate each other to enable us to take the burden away and focus on making your brand the authority in the online space your customers and potential customers occupy.
After a while, it becomes fantastic.
Intergage marketing nerds learn fast and create excellent content. Our focus is to demonstrate that for every pound you pay us, we return a tangible result worth more than one pound.
It sounds simple but it is true. If you give us £1 and we can prove we give you £2 back, how many pounds can you find?
Our nerds use the latest tools to analyse your website, your online competition, your search and social media landscapes – uncovering what's good and bad about your web presence and how to beat your rivals.
Before we start the audit, we sit down with you to undertake a fact find to ensure your audit is tailored to your business goals and concerns.
Once completed, we will present the outcomes in a face-to-face meeting with you. Your audit will have a list of actionable recommendations to help you improve your website.
If only 2-5% of your addressable market is in the market at any given time, paid search can be invaluable. In any competitive market, paid search is the only way to guarantee a presence on the first page of search results for all the search terms that your potential customers are using to find a supplier like you. That's a fact.
Online advertising in social media platforms is also becoming hugely sophisticated. If you know who you are targeting, you have a great message and you are a powerful advertising ninja nerd, then you can guarantee to put the right content in front of the right people.
Paid advertising is a guaranteed way to get traction fast. We will quickly work out which ad platforms generate the most cost effective returns for you and exactly what those returns are.
Businesses are placing an increased emphasis on inbound marketing and less on old-school, outbound sales techniques such as cold-calling.
As the transition from outbound to inbound happens in your business you may find that your marketing department becomes overworked and under-resourced as it charts new marketing territory.
Scaling up an internal marketing team one person at a time is a tough job. It’s often easier to view an outsourced, Marketing on Demand contract as an alternative to employing a single, new person and one which provides a more flexible solution – supplementing and complementing the skills you have in-house.
Our MoD teams work as an extension of your business, getting to know you, your products and your services. Our directors can advise your team on marketing strategy while our MoD teams devise the campaigns and implement the necessary tactics to deliver the measurable results you need to see to demonstrate a return on investment.
Social media marketing enables your business to engage with customers, build your brand, participate in business networking, meet new clients and suppliers, drive quality traffic to your website and ultimately increase your sales.
We have specialists in all areas of social media including Facebook, Twitter, Instagram, LinkedIn, blogging, YouTube, Pinterest and more. They can show you how best to utilise these social media tools for your business.
Ranking organically in search engines for terms your prospects search for has never been more important.
SEO (search engine optimisation) matters. If your website isn’t ranking for the questions and queries your prospects might type into Google then you’re missing out on a huge chunk of revenue and you need to do something about it.
This is where Intergage comes in. We are recognised nationwide as an SEO agency that delivers results. Intergage specialises in all things Search to keep your website in tune with Google’s algorithm updates.