Marketing Planning
It's a sad fact that most small and medium-sized businesses approach marketing like a series of random, uncoordinated explosions of wasteful activity. When in reality, it should be a planned series of harmonious, orchestrated activities tuned to meet specific objectives.
In the past, this may not have mattered
Your sales gods would carry you through.
In the future, it will kill you.
The problem with marketing planning is that it requires the planner to understand the marketing objectives of the company and the world of the customer. If your marketing plan is being created by somebody who doesn't get sales, doesn't deeply understand the customer and the way the customer works and thinks, chances are your marketing is ineffective.
Whether you're building market awareness, generating leads, educating and nurturing prospects, launching products or simply looking for a fresh perspective, collaborate with us. We'll make sure your marketing works. Together, we'll make it great.
This is not painless. It takes time and effort from you as well as us and it's a joint responsibility, but if you're up for it, let's talk.
Marketing
Planning
Nothing wastes the budget more than 'winging it'.
The development of a bespoke marketing plan is crucial when looking to secure any kind of return on investment (ROI) and that's achieved through understanding the business strategy, objectives and challenges.
We can help you develop a series of campaigns with built-in success measurements to achieve your objectives and prove ROI.
We've got lots of tools and experience to help you. Come and talk to a friendly marketing nerd.
Persona
Creation
Who's your audience? What does the decision-making unit look like? Who are the key players and what do they need to help champion your cause?
Selling blindly to an anonymous audience is about as profitable as selling umbrellas to ducks.
However, if you spend some time getting to know your audience, their pain points and requirements, you'll find reaching them in this ever more digitally connected world becomes easier and easier.
Campaign
Management
A great option for those short on time and resources – let us tell your story for you, with fresh eyes and a fresh perspective.
If it's cost effective lead generation you want, then we'll go get it. If it's differentiation, we'll make sure you stand out from the crowd. Together we can work through the marketing journey to establish your objectives and focus your campaigns to achieve the best possible returns.
Even better, we will monitor and report back on the progress and success of campaigns – giving you quality insight into their profitability and reach.
