Before anybody else will care about your business, you first need to define who you are, why you do what you do, why that matters (and to whom).
Why is your business or proposition unique? If it's not unique, why is it different?
Next, you need to assess where you are in your marketing landscape, where you want to be. We need to identify the challenges that you will face on the journey. Then we can create a plan to meet those challenges.
Then we can talk about implementation...