Mission, Vision, Values
100% of your team understands your company Mission, Vision & Values.:
1
2
3
4
5
6
7
8
9
10
There is a real sense of belief in the mission of your business. Every member of the team embodies the mission.:
1
2
3
4
5
6
7
8
9
10
Research and Strategy
You understand the marketplace you are in and where you sit amongst the competition.:
1
2
3
4
5
6
7
8
9
10
You have diagnosed the challenges you face and have researched the landscape you are operating in.:
1
2
3
4
5
6
7
8
9
10
You have identified a policy for how you will deal with the challenges you face.:
1
2
3
4
5
6
7
8
9
10
Marketing Segmentation
You have researched the size of the market.:
1
2
3
4
5
6
7
8
9
10
You have broken the market down into clear segments.:
1
2
3
4
5
6
7
8
9
10
You have decided which segment(s) you will address (in which order) based on your specific strengths, available resources or the lack of strong competition.:
1
2
3
4
5
6
7
8
9
10
Buyer Personas
You have written detailed profiles of the types of people you are helping / selling to and you have a deep understanding of their aspirations, problems, choices, decision making processes, communication preferences, brands they associate with etc.:
1
2
3
4
5
6
7
8
9
10
You have named these people, brought them to life and you evaluate your offerings through their eyes.:
1
2
3
4
5
6
7
8
9
10
You have done this collaboratively with key stakeholders and constantly add to your learning about each.:
1
2
3
4
5
6
7
8
9
10
Your content is always created with your personas in mind and you have separate content for each persona.: