Mission, Vision, Values
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100% of your team understands your company Mission, Vision & Values.:
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There is a real sense of belief in the mission of your business. Every member of the team embodies the mission.:
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Research and Strategy
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You understand the marketplace you are in and where you sit amongst the competition.:
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You have diagnosed the challenges you face and have researched the landscape you are operating in.:
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You have identified a policy for how you will deal with the challenges you face.:
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Marketing Segmentation
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You have researched the size of the market.:
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You have broken the market down into clear segments.:
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You have decided which segment(s) you will address (in which order) based on your specific strengths, available resources or the lack of strong competition.:
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Buyer Personas
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You have written detailed profiles of the types of people you are helping / selling to and you have a deep understanding of their aspirations, problems, choices, decision making processes, communication preferences, brands they associate with etc.:
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You have named these people, brought them to life and you evaluate your offerings through their eyes.:
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You have done this collaboratively with key stakeholders and constantly add to your learning about each.:
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