To the person who does not know where he wants to go there is no favourable wind. - Senecax

A vision without a strategy remains an illusion. - Lee Bolman

Marshalling limited resources to achieve the maximum return is core to the function of marketing strategy.

Buyer personas are the tool that builds confidence to persuade buyers to choose you rather than a competitor. - Adele Revella

Marketing is the art of meaningful differentiation. - John Ledere

A brand is a voice and a product is a souvenir. - Lisa Ganksy

Planning is bringing the future into the present so that you can do something about it now. - Alan Lakein

Never begin the day until it is finished on paper. - Jim Rohn

The best partnerships aren’t dependent on a mere common goal but on a shared path to ecstasy. - Lebo Grand

You must capture the heart of a supremely able man before his brain can do its best. - Andrew Carnegie

We become what we behold. We shape our tools, and thereafter our tools shape us. - Marshall McLuhan

The only thing worse than training employees and losing them is to not train them and keep them. - Zig Ziglar

Marketing is an investment, not an expense.

What gets measured gets managed. - William Thomson

If you don’t listen to your customers, someone else will. - Sam Walton

Analysis is the critical starting point of strategic thinking. - Kenichi Ohmae