FAD Equipment Store is a material handling equipment store offering material handling and load monitoring products to a US audience.
As a fairly new brand, FAD Equipment Store required a fully functioning ecommerce website to be developed in quick time to bring world leading lifting and material handling products to the USA.
Working to a tight time-frame initially, we built a solution that aligned with FAD Equipment Store’s objectives. This included:
Understanding the problems these products solve, who makes the buying decision and how they want that process to work was crucial to the website’s success. Working with FAD Equipment Store directors, we developed a set of laser-focused sales messages for specific audiences to be used throughout the website and ongoing marketing campaigns.
Platform selection was key for this project. The website needed to cater for complex US tax rules and drop shipping requirements from several manufacturers. Shopify suited the project perfectly with many out of the box solutions and a wide range of apps to support the functionality required.
With 1,400 different products from 15 different manufacturers we ensured that the product presentations remained consistent with imagery and SEO focused descriptions. Video guides, downloads and tech sheets were also added for enhanced user experience.
The buying experience needed to be easy. Through extensive client consultation and industry research we brought together best of breed UX experiences. The outcome was an easy to use, intuitive and fast loading website.
With the site launched, we embarked on driving traffic to the website to help drive sales and increase brand awareness. A large PR campaign, PPC advertising and content strategy surround the website to establish the brand and ultimately, drive sales.
To develop a brand-new ecommerce website and start generating sales after three months in an already competitive marketplace was always going to be a challenge. After three months we have established the website as a recognised supplier of premium products and achieved five high value sales through the website.
This is the third website I have been involved with from conception and having had previous great success and working relationships with Intergage there was only one company we were going to use for this website project.
It feels to me like they are part of the business, not a supplier. They share the same DNA as the FAD team and that’s why it works so well.
Members of the FADE team often comment that they continue to learn from the Intergage team, which is testament to the consultative service we have received from the outset.
David Ayling, President at FAD Equipment Store