Balmoral Tanks is a leading design and manufacturing company with 40+ years’ experience offering a comprehensive range of liquid storage product solutions.
Having recently launched a new website and online advertising campaign following a difficult period during the COVID-19 outbreak, Balmoral Tanks sought a digital marketing partner to review performance and identify future opportunities for growth. Having experienced significant changes in trading conditions within the market, Balmoral Tanks wanted a clear route forward for their online marketing.
We were commissioned to complete a full Digital Marketing Audit (DMA) to review Balmoral Tanks’ online presence. This revealed a number of opportunities for the business including:
Following the DMA, we carried out a sales messaging workshop with Balmoral Tanks’ key stakeholders. This allowed us to understand who Balmoral Tanks is looking to sell to and what challenges the business faced in doing so.
Having provided Balmoral Tanks with a clear picture of how their online presence was performing, we are now working with the Balmoral team on an ongoing basis to:
Intergage provided us with completely unbiased visibility on how we were performing online and what we need to do to improve our marketing results. They revealed the ‘unknown unknowns’ which could have cost us a lot in time and money had they not been identified. They have become a trusted partner and we look forward to developing our working relationship with them to enhance our online reach.
Steve Gibb, Public Relations Manager at Balmoral Tanks