A Marketing Automation Case Study

How a training business increased lead generation by almost 50% in just six months

Astutis Logo

Astutis’s business has flourished to be a £5 million turnover company in eight years. A dedicated health and safety training company specialising in NEBOSH and IOSH courses, Astutis had grown by driving traffic to a website designed and built by Intergage using our content management system.

Its internal marketing team has successfully driven lead generation and sales through a heavy investment in paid search and a solid SEO methodology.

The Challenge

However, in a very competitive market, organic traffic had plateaued, and paid search was delivering a smaller ROI as costs continued to rise. The need to change was imperative to meet challenging growth goals.