A Marketing Automation Case Study
How a training business increased lead generation by almost 50% in just six months
Astutis’s business has flourished to be a £5 million turnover company in eight years. A dedicated health and safety training company specialising in NEBOSH and IOSH courses, Astutis had grown by driving traffic to a website designed and built by Intergage using our content management system.
Its internal marketing team has successfully driven lead generation and sales through a heavy investment in paid search and a solid SEO methodology.
However, in a very competitive market, organic traffic had plateaued, and paid search was delivering a smaller ROI as costs continued to rise. The need to change was imperative to meet challenging growth goals.
“Working with Intergage on launching HubSpot for our business has proven to be a fruitful partnership.
“From providing extra content support to our stretched marketing team to helping us to identify missed opportunities in our sales process, we have been able to extend our reach and capture leads that we wouldn’t have been able to acquire as quickly by ourselves.
“Having their expertise on tap throughout our Marketing-on-Demand contract has been invaluable.”
Josef Siewruk, Digital Marketing Manager at Astutis Ltd