It's a sad fact that most small and medium-sized businesses approach marketing like a series of random, uncoordinated explosions of wasteful activity. When in reality, it should be a planned series of harmonious, orchestrated activities tuned to meet specific objectives. In the past, this may not have mattered, your sales gods would carry you through. In the future, it will kill you.
The problem with marketing planning is that it requires the planner to understand the marketing objectives of the company and the world of the customer. If your marketing plan is being created by somebody who doesn't get sales, doesn't deeply understand the customer and the way the customer works and thinks, chances are your marketing is crap too.
Whether you're building market awareness, generating leads, educating and nurturing prospects, launching products or simply looking for a fresh perspective, collaborate with us. We'll make sure your marketing isn't crap and, together, we might even make it great.
This is not painless. It takes time and effort from you as well as us and it's a joint responsibility, but if you're up for it, let's talk.
Nothing wastes the budget more than "winging it", so please don't.
You need to be smart and think stuff through. You're running a business after all, not a charity. Proactive marketing is crucial when looking to secure any kind of ROI (return on investment) and that's achieved through the development of a bespoke marketing plan.
We've got lots of tools and experience to help you. Come and talk to a friendly, zero-bullshit marketing nerd.
Who's your audience? What does the decision-making unit look like? Who are the key players and what do they need to help champion your cause?
Selling blindly to an anonymous audience is about as profitable as selling umbrellas to ducks.
However, if you spend some time getting to know your audience, their pain points and requirements, you'll find reaching them in this ever more digitally connected world becomes easier and easier.
A great option for those short on time and resources - let us tell your story for you, with fresh eyes and a fresh perspective.
If it's ROI you want, then we'll go get it. If it's tailored engagement, we'll make sure you stand out from the crowd. You tell us what you're looking for and we'll work out the rest.
Even better, we will monitor and report back on the progress and success of campaigns, giving you quality insight into their profitability and reach.
Sometimes we are asked, "What is marketing?". We could quote you the Chartered Institute of Marketing definition of marketing but we think it's really boring and we'd probably go to sleep discussing it.
Marketing is how people grow their businesses and we call marketing a journey because it's how you get your business from point A (where it is now) to point B (where you want it to be). We've developed a workshop on the subject so you can evaluate how good you are at it and what you most need to focus on.
It's awesome. It's free for people we like. Come and see for yourself.
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