We are no longer living in an era where chucking money and sales people at prospects get the job done.
Buyers are wise to the sales tricks of old and rely heavily on their own research and peer sharing for information. Before a client comes to you with an interest, they will have already looked to 5 different sources for information, so you're not needed in their decision to buy from you. What they want to know is if they like you. Jarring for some, but true.
If you want to survive in these fast changing times, you need to get on board with automation and the benefits these services can have in streamlining and refining your marketing efforts.
As Sales and marketing teams have become more aligned, marketing has felt the pressure as they have been assigned more tasks whilst not having time, money or resources. Marketing automation frees this back up by taking that pressure off and lets you focus on the important things!
Marketing Automation refers to software that automates your marketing for you.
The software is designed to help you execute your marketing in a more efficient way.
Implementing this software won't make your job irrelevant, it will free up some of your time and help you reach your goals faster.
Where marketing automation really makes an impact is the conversion and closure stages of this process.
Marketing Automation allows you gain valuable insights on your customers and prospective customers and target campaigns to them personally.
You create workflows and content for your products and services and depending on what interests a user to your website, you can send them the information which will help them further on their buying journey.
You are able to become more effective and spend more time on content creation whilst your marketing automation is pushing your prospective clients through their buyer's journey.
Features of Marketing automation include email marketing, landing pages and forms, campaign management, prediction and scoring, customer lifecycle management, CRM integration, social marketing capabilities and analytics.
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