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MRT Castings

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OVERVIEW

MRT Castings, a client of Intergage for over 10 years, needed to modernise their existing website. Whilst their content has been continually updated using our Marketing on Demand Service, the website didn't reflect the high quality services they offer.

the challenge

MRT Castings wanted their website to reflect the high quality services they offer. They wanted the user journey on their website to be more inline with their target audiences and allow cross-selling and upselling opportunities for their website.

They also wanted help to market their niche technical abilities in a space where the generic search terms for their service are not the types of client they are looking for.  

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Solution

With the existing branding retained throughout the new website, the visual direction was helped by design phase meetings with the client before the new website was put into build. With the use of bespoke content items such as an interactive design wheel, MRT Castings' target audience user journeys are much more defined which was helped by  allowing them to research and define their personas through the Marketing on Demand service which is still ongoing to produce ongoing content and engage their audiences.

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