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Why is website usability important?

Good website usability shows that you understand your audience and their needs and requirements.

Bad website usability can be the factor that causes the failure of your latest initiative or your association altogether. It can also lead to a waste of resources as you employ a telephone call or email to chase those members who did not or could not carry out an action you asked of them through your website due to poor usability.

In short, usability can be the difference between complete success or total failure.