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Why is SEO important for trade associations?

Getting found by potential new members

Optimise your website for terms that potential new members will be looking for and increase your membership at a very low cost. You may optimise for general terms, or specific business problems that your potential members are researching online.

Get found by the public

Get found by the public searching for expert and authoritative information on your sector or members. Increase yourprofile as an expert trade association.

Get found by the press

If there are good (or bad) things happening in your sector or to your members, you want to be available for comment. If journalists and press outlets can find you, they can ask for comment on the hottest issues, helping you to quell a fire or ride the wave of good news and gain extra publicity.

You can read this advice and more advice on all areas of Web marketing for trade associations in our free, exclusive white paper - download it here.