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What is Digital PR for trade associations?

Digital PR is the natural evolution of traditional PR into a Web-based format ­ allowing you to publicise your trade association faster and more cost effectively…and measure the direct benefits extremely accurately.

Digital press releases for trade associations are written and optimised for specific keywords then distributed online through websites, blogs, online news distributors and more ­ putting you in contact with more potential members.

Digital PR for trade associations is all about:

• enhancing your reputation online ­ directly boosting your association’s membership and bottom line by delivering your key messages directly to your target audience
• presenting your association in the most positive light online, increasing trust and credibility
• increasing your status as an online centre of authority, creating inbound links that improve your association website’s rankings, driving up numbers of page impressions and unique users
• differentiating you from rival organisations in the intensely competitive online arena
• using the speed, power and convenience of the Internet to manage and mitigate online and offline challenges to your association and its members.

Found this useful?

This page is an extract from a 38 page white paper written by Intergage all about online marketing for trade associations. You can download the white paper for free here.