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What is SEO?

Search Engine Optimisation is the process of making your website pages as appealing to search engines as possible.

Your website should be optimised for keywords or phrases that your target audience is searching for online. If you do not appear at the top of search results for these key terms and phrases, your audience will struggle to find you online.

For the most effective Search Engine Optimisation for trade associations, each page on your website should be optimised for a single keyword or phrase. For example, you may choose to optimise a single page for the sector that your trade association covers, such as ‘egg producer trade association’ or ‘trade association for egg producers’. You may then choose to optimise another page for an audience that is looking to find a local egg producer, for a term such as ‘local egg producers’.

You should not produce a page that attempts to optimise itself for both terms.

Download more advice on SEO for trade associations and trade association Web marketing in our free specialist white paper.