Website content tipsContent is King! Great, relevant website content is what converts your website users from visitors into customers. The website content tips below should ensure that you provide useful, relevant content to your site visitors that encourages sales and enquiries. Click each tip for more detail. |
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Website forms tips |
Provide flexible data entry requirements in email forms | |
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Allow for tabbing between fields in email forms | |
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Provide clear field labels within your email forms | |
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Keep instructions to a minimum within email forms | |
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Provide a clear and friendly error output for email forms | |
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Provide pre-selected choices within email forms | |
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Preserve entered data in email forms when errors are made | |
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Always produce specific email forms for each website page | |
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Display required fields within an email form | |
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Provide a progress indicator for multiple page email forms | |
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Provide a link to privacy information from your email form | |
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Provide a final information verification check on email forms | |
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Display a confirmation and thank you page after an email form | |
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Stack email form fields vertically | |
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Place the "submit" button close to the email form fields | |
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Provide a relevant submit button on email forms | |
Website content tips |
Segment your website visitors using content | |
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Optimise individual website pages for search engines | |
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Grab your website visitors' attention with great copy | |
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Make your Web page content relevant to the page title | |
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Explain the problem, your solution and the benefits in your website copy | |
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Provide clear calls to action within your website | |
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Use you website copy to get to the best stuff quickly. | |
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Write website copy for your target audience | |
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Always state 'what's in it for me' in your website copy | |
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Eliminate superfluous text from your website | |
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Define any industry jargon within your website | |
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No typo, spelling or grammar errors within your website | |
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Show when articles and news were published on your website | |
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Provide a Web version of PDF docs within your website | |
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Ensure you have short paragraphs on Web pages | |
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Use sub-headings to break-up content on Web pages | |
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Contrast text on its background within your website | |
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Use bulleted lists within your website content | |
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Provide calls to action on all website pages | |
