Web Analytics

It is now easier than ever to measure and analyse the behavior of your Web site visitors. Using Web analytics you can gather truly remarkable statistics in order to determine the interaction of your visitors with certain landing pages, important contact forms and conversion goals within your Web site.

Most importantly, you will be able to see which aspects of your site are helping you to achieve your overall business objectives and which areas need to be optimised and improved.
However, before you begin to use Analytics, it is essential that you have a very clear idea of what you are aiming to achieve with your Web site - who your target audience is and how you would like this audience to interact with your Web site in order to achieve your goals.

Have you ever wanted to know:

Which are my top landing pages?
Where is my traffic coming from?
Which of my paid inbound links are performing the best?
Why am I suffering from shopping basket abandonment?
Which keywords are sending me the most targeted traffic?

If so - and you don't already have analytics on you Web site - you are marketing in the dark!

Intergage can highly recommend Google Analytics as an excellent and currently FREE analytics package to give you the tools you need to maximise the ROI from your Web site.