Usability and Conversion

Overview

Great customer service leads to happy customers and ultimately greater profits for your business. This theory applies to online activities as well as your offline service.

Improving the usability of your website will enhance your customer’s online experience and help them to achieve the goals that generate revenue for your business. A more usable website will also open you up to a much wider audience online.

This course is designed to give an understanding of website usability and conversion and arm a business with the tools to improve the results its website produces.

What will I learn?

• How to build your websites traffic acquistion.
• User journey/ user experience.
• Converting web traffic by steering visitors in the right direction.
• How to measure ROI against traffic acquisition.
• Goals/ Custom reporting.
• Custom Reporting.
• Website optimiser.
• Understanding page & keyword value.
• Ensuring your copy is written for web users as well as search engines.

Other relevant courses

If you found this course useful or are interested in this area of online marketing then you may also benefit from attending:

Introduction to Google PPC ­ advertising to your potential customers with perfectly tailored adverts at the exact time that they are searching for your product or service.

The Nine Week SEO Mission ­ learn basic to advanced SEO techniques in just nine weeks and three mornings of training. Implement what you learn between sessions to see real results from your Search Engine Optimisation.

Dorset, Head Office:

Unit 8, Holes Bay Park
Sterte Avenue West, Poole
Dorset BH15 2AA
Tel: 0845 456 1022
Fax: 0845 456 0722

Hampshire Office:

3a Westlinks
Tollgate, Chandlers Ford
Hampshire SO53 3TG
Tel: 023 8064 7005
Fax: 0845 456 0722