Overview
Paul Cameron, CEO of Treehouse Life has formed a career out of producing treehouses of the highest quality for a variety of clients across the world.
Producing treehouses for both children and adults alike, Treehouse Life has made full use of Intergage support and training over the past five years to increase its number of orders, average order values and expand its horizons to overseas markets.
The problem
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Web marketing by numbers:
- 000’s saved in SEO Management fees by attending Intergage training
- 100+ treehouses delivered in under 5 years
- 20% increase in average order value thanks to www.treehouselife.co.uk
- 3 websites produced and supported by Intergage
- 1 complete Web marketing partner
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Prior to becoming an Intergage client, Treehouse Life had a website produced within a CMS that was very difficult to use and incompatible with the Mac computers that the Treehouse Life team use on a daily basis.
It became clear to Treehouse Life CEO Paul Cameron that a new Web marketing partner was required that could provide a much more user friendly CMS and the support and training in all areas of online marketing that the business needed. He was referred to Intergage by a business contact who was sure that Intergage could help Treehouse Life to grow its revenues by producing an effective and realistic online strategy.
The Intergage solution
By April 2010, Intergage has successfully worked with Treehouse Life on two iterations of its website.
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After originally working with Paul Cameron to identify the key areas of his business that needed to be promoted within the site, Intergage has evolved www. treehouselife.co.uk from being simply functional into a functional and truly beautiful website featuring large amounts of stunning imagery. The combination of this imagery and strong branding means it is the perfect shop window for the world of excitement and outdoor adventure that treehouses inspire. Paul Cameron believes that thanks to his website, he is now able to sell his services at a sales value 20% more than before, thanks to the way in which his site reflects the quality of the products he delivers. |
Treehouselife.co.uk also makes full use of the flexibility of the Intergage CMS. The Treehouse Life website includes constantly updating Google News results within its press area and imports albums containing photography of all of the varied projects that the business produces. Social media buttons are included throughout the site to allow for the easy sharing of information by website visitors within their online communities.
Paul Cameron of Treehouse Life has made full use of all of the training and support services provided by Intergage to learn the valuable skills required to optimise his website for search engines. Paul has attended training courses on all areas of Web marketing, saving himself 000’s of pounds of in outsourcing these services to an agency.
As a result of Paul’s newly-learnt skills, Treehouse Life now ranks highly for several key search terms and the business has received orders from Spain, Germany and the USA. After investigating the source of these orders in Google Analytics and discovering lots of search traffic from mainland Europe, Treehouse Life has recently employed Intergage to produce two new websites for the business in German, Spanish and a site hosted in North America exclusively for US markets and SEO.
The client said
“Treehouse Life is a Web based company, all our business is driven from the Web and so getting the right company involved was important. Having experienced two previous Web providers I learnt that the one person who knew how to deliver Treehouse Life on the Web was me and after extensive research [because there are lots of companies out there] - with Intergage as my Web partner.
The decision to work with Intergage was born out of the realisation and knowledge learnt from two previous sites that the Web is not just about Web design. With Web design it is easy to be as slick as your budget will pay for, but this is all irrelevant if no one comes to your website or they are unable to find it. With Intergage as our Web partner - Treehouse Life have discovered that a top 3 place in Google natural search listings is very achievable and a manageable target to make happen.
Intergage are not a Web design company and are nothing like the Web design companies I had spent big budgets with previously who had delivered a Web design and then walked away. Intergage is an agency that I trust my business with, and by business I mean the relationship that I have with my customers, creating wealth for my business and strengthening the future of my business.
Intergage is all about what happens after a design lands on your desk with an invoice.For the service cost of what I pay someone for one day per month to move some timber for me, I have everything that a digital marketing agency can give me on a daily, weekly and monthly basis great Web design, website pages that work, manageable SEO that achieves results, training in a digital world that changes and develops faster than I can write 140 characters into a Tweet; and most importantly people.
Intergage people are faces and voices who are always at their phone waiting for me to call, at their keyboard waiting for me to approve another update and ready with presentations to keep me ahead of the curve with what happens next in the digital world.
Intergage are just brilliant, the only Web partners that I would trust with my business and people who, like me, can make beautiful things happen.
Intergage will be the best business decision you ever make…it’s as easy as that.”
Paul Cameron, CEO, Treehouse Life | 
