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Uses of video on trade association websites

Educational videos

Why not use your trade association video to educate your stakeholders? Video can be used to explain the latest developments in your sector to your members and the general public, should it be required. Providing exclusive educational or best practice video content only to your members can also be used to increase the value of a membership.

Event videos

Use video to make seminars and workshops that your members may have missed available online. A video of a great keynote talk or educational seminar can then be viewed by a greater number of members and spread your messages further. Video could also be streamed live as part of a Webinar, to help you ensure that members in remote geographical locations get value from their membership.

Qualifying videos

Use interactive video presentations to ask your visitors questions about their requirements and then play a unique video presentation to them based on their needs. Tailoring your video content in this way helps you to service your members and stakeholders more accurately and could reduce the amount of time you spend fielding enquiries that can be answered by your online video.

Testimonial videos

It's a well-known marketing tactic to use written testimonials to help encourage new customers to make a purchase. Imagine then how powerful actually seeing one of your members describing how great your service is via video would be to a potential new member.

A video testimonial is the ultimate, human endorsement of your services as a trade association and a great way to improve your credibility yet further.

Press coverage videos

If you have gained a great piece of press coverage on television, and you have permission to reproduce it, then why not place it on your trade association website? A video news item is so much easier to absorb than a written article and television coverage adds an air of authority to your position as a trade association and sector expert.

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This page is an extract from a 38 page white paper written by Intergage all about online marketing for trade associations. You can download the white paper for free here.