Overview
Your mission, should you choose to accept it...
This course is designed for anyone looking to get website pages ranked higher in the search engines. It is a practical workshop where we invite attendees to apply the skills they learn to identify new keyword phrases and to build pages around them. There is even a prize for the person who gets the most page one and two rankings!
What will I learn?
Session 1
- Your SEO agent pack.
- Agent introductions.
- Choosing your keywords.
- The SEO long tail.
- Eight steps to beautifully optimised pages.
- A practical, worked SEO example.
Session 2
- Peer review of volunteered pages.
- Internal linking and anchor text within your own site.
- Building hubs of authority with undercover pages.
- Google PageRank and inbound links.
- How to get more inbound links.
- Five SEO no-no’s.
Session 3
- Questions & peer review.
- Other methods of improving SEO.
- Digital PR.
- Social bookmarking.
- Winners presentation.
Other relevant courses
If you found this course useful or are interested in this area of online marketing then you may also benefit from attending:
Introduction to Google PPC - Advertising to your potential customers with perfectly tailored adverts at the exact time that they are searching for your product or service.
Usability and Conversion- This course is designed to give an understanding of website usability and conversion and arm a business with the tools to improve the results its website produces.
Google Tools - Learn the basics of Google Analytics and Google Webmaster Tools to combine with your knowledge of PPC.
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