Let’s get one thing straight - SEO matters. Google process 6 billion visits per month and is not just synonymous with search but with the internet in general. If your website isn’t ranking for search queries relevant to your business then you’re missing out on a huge chunk of revenue and you need to do something about it.
This is where Intergage come in. From our lovely offices in Poole and Hampshire we are recognised nationwide as an SEO Agency who deliver results.
Intergage specialises in all things Search and have a brand new offering for 2013 to stay one step ahead of Google’s algorithm updates. Let’s take a look at what is on offer.
First, the basics. Before we look at creating awesome content and getting some lovely links back to your site we need to ensure the site is up to scratch.
If you know your keywords from your crawl errors then your site could well be Google-friendly already. If your site isn’t being crawled by the Google bots as well as it should be then you might want to consider an SEO Health Check.
In truth your business’ website is only a small part of the battle. One of the key factors to increasing your rankings is the quantity of high quality links to your website from different sources. Read more about our off page optimisation services, our holistic approach to managing your online presence.
Integral to off page optimisation is content marketing. Search engines look at quality content as a key indicator of how relevant your site is to the user’s query. Intergage has a team of visual and creative maestros at your beck and call, ready to discuss your content strategy.
What does quality content mean? Anything from blog posts to infographics. The focus from an SEO perspective is engagement. Content that links back to your site that is liked, plus 1’d, shared or commented on is a great indicator to the search engines that you know your stuff.
An active social media presence is also a great way to get noticed by the search engines. “Social signals” tell Google and Co that you are an authority on your subject. Anyone can optimise a site and stick their URL in a directory but, as far as Google is concerned, you can’t cheat with real people.
Again, this is where awesome content helps. Share interesting stuff on social media, your loyal followers will engage with it and your rankings will improve. To find out how we can help you click here.
Last on the SEO to-do list is Local SEO. If you’re a business operating from a fixed location and you want your website to be seen for more specific, local terms, then you need to speak with us. We’ve worked with hundreds of local businesses from Dorset, to Hampshire, to London and beyond delivering high quality traffic to their websites.
SEO is no easy feat, we know from experience. With Google moving the goal posts and competition fierce it’s easy to become disheartened. There are a variety of ways to achieve success and we’re always evolving to ensure our clients get the results they pay for.
For a friendly chat with one of our experts or to ask a question please contact us today.
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