Search engine optimisation (SEO)

What is search engine optimisation?

Search Engine Optimisation (SEO) is the process of enabling your site to be found by potential customers, looking for the product or service that you provide, on search engines. It seems simplistic, but without the right audience, your Web site will be ineffective. You should understand the fundamentals of search engine optimisation and how they apply to your business and Web site goals.

Search engines such as Google have certain complex algorithms for ranking Web sites but are ultimately governed by relevancy. The more relevant, keyword rich and up-to-date your Web site is, the more likely it is that search engines will regard you as a relevant site when desirable searches are conducted.