Implementing an effective paid search campaign can be a successful, cost-effective marketing tool to drive traffic to your website.
Paid search is the only legitimate way to guarantee a presence on the first page of search results for search terms that are relevant to your business, particularly in highly competitive markets.
Here at Intergage we will build you a targeted and focused PPC campaign or we’ll take over the management of your existing PPC, be it for the search and display network or social media campaigns.
Pay per click (PPC) is an online advertising model designed to drive traffic to your website through sponsored adverts.
Within a search campaign you will sponsor specific bid terms which will enter an auction to determine the price that you pay if the user then clicks on your advert.
The idea is that you will pay when a potential customer clicks on an advert. The advert will direct this user to a landing page which is relevant to their search and convert into a sale. This is typical for a Google AdWords search campaign.
There are also other platforms that offer paid search such Bing, Yahoo and also the social media platforms such as Facebook and LinkedIn.
Unlike our competitors, we are more than happy to share our knowledge. We are at the forefront of PPC developments and using our expertise we will educate you to manage your campaign as part of your successful online strategy.
In an ever changing and evolving industry that can be costly if not managed correctly, you may want to opt for fully-outsourced PPC management or you may decide that you want to pick our brains and have a one-to-one PPC consultancy with one of our friendly experts.
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