Past Intergage seminars

September 27th Customer seminar

We will take an in-depth look at Yahoo's new PPC interface which is now live in the UK, comparing it to both Microsoft and Google's offerings to provide you with a good overview of the 3 major players.

We will also be taking a look at Google's Site Targetting - a solution that allows you to choose other Web sites to advertise on using a combination of Text, Images and Video.

July 25th Customer seminar

The TOP 10 tips and tricks to get the most from Google Analytics

This will be delivered by Mike Finn. If you want to ...

Dramatically improve your Pay-per-Click campaign results
Understand the 4 big questions of Analytics
Discover the best reports to show your boss
Understand keyword analysis
Understand Goals

... then this seminar is a must for you. See how a Search Marketing Professional uses Google Analytics to get the results that his clients expect.

We will also be highlighting some of the new features recently added to the Intergage Content Management System.

Natural search "master class" seminar - 19th April 2007

Following the success of our customer seminar in March, we are delighted to invite you back to the Burley Manor Hotel on 19th April 2007 for an exclusive Natural Search "Master Class". This special seminar will be fronted by Mike Finn and Peter Clapperton who are leading authorities in Web Marketing, with 20 years' combined experience in Natural Search.

Venue: Burley Manor Hotel
Date: 19th April 2007

Refreshments will be served from 8:30 for a 9.00 start. The Intergage team will be available to chat through any specific issues you may have with natural search during the break. The presentation will start at 9am and we aim to be finished by 11:45.

How To Book

Simply complete the form below or call 0845 456 1022 and ask for Keira Stout to book your place(s) by telephone.

Intergage customer seminar - 15th March 2007

Following the success of our customer seminar in February, we are delighted to invite you back to the Burley Manor Hotel on 15th March 2007 for an exclusive Pay-per-Click morning. This special seminar will kick off with an introduction to Pay-per-Click, delivered by Paul Tansey, MD Intergage, who is a highly acclaimed Web marketing specialist.

Following this, we will cover the fascinating world of Pay-per-Click further with individual presentations on Google Adwords, Yahoo! Search Marketing and MSN adCentre. If you are reading this then I presume that generating more traffic to your Web site is a topic close to your heart. Am I right? If so, you can not afford to miss out on this unique and FREE opportunity to get ahead of the competition:

Google Adwords

With Google Adwords you can wave goodbye to contracts and deadlines!
Learn more about this highly powerful Pay-per-Click (PPC) programme and how it can provide you with low-cost, highly qualified leads. For many years, this ppc programme has been the market leader in its field due to an unrivalled advertising platform including the content network, geographical targetting methods, multiple ad formats and much more. Interested? Book your place now!

Yahoo! Search Marketing (Formerly Overture)

A new contender in the field of Pay-per-Click providers and offers an excellent suite of online tools including a bids tool which will allow you to see what your competitors are bidding for that all important keyword. Find out more about Yahoo! Search Marketing and contrast its benefits with those of Google Adwords and MSN Adcentre.

Microsoft's adCentre

Having seen the amazing commercial success of Google's AdWords product it was always just a matter of time until Microsoft got in on the act. Although they have a much smaller market share than Google, Microsoft's AdCentre Pay-per-Click offering has some neat tools and offers some unique insights into who is responding to your ads that might just change the way you look at your on-line marketing.

Image optimisation and manipulation seminar

Image manipulation

In this semimar, topics covered the features of Paint Shop Pro and learning how to:

blur edges.
colourise images.
turn images to black & white.
use drop shadows.
add text to images.
cut out an image.
make a montage.
create a call-to-action button.

Internet law seminar - 27th June 2006

Internet Law Seminar This seminar followed the standard Intergage format; we were on site, at the Burley Manor Hotel, from 8:30am.

Some people like to think of the Internet as an unregulated free-for-all, but this is simply not the case. The law still applies, although in some areas its interpretation and effects are not entirely clear. The international nature of the Internet, and the ease with which information is copied and transmitted, can lead to additional problems.

Richard Knowles, Associate at Steele Raymond LLP prepared a briefing outlining some of the legal issues you need to be aware of. It covered:

The basic rules covering email and the Internet
Contracts, marketing and e-commerce
Intellectual property
Privacy and data protection

Video seminar 23rd May 2006

Video can be a highly effective and compelling media on a Web site. In fact, there are statistics which suggest that having a video on your site can seriously increase visitor conversion.

On the 23rd May 2006, Intergage held a video seminar exclusively for existing customers to discuss the opportunities and benefits of delivering video presentations over the web. We covered five types of business in particular:-

Manufacturing
Service
Software
IT
Distribution
Product launch & education

Google seminar 21st March 2006

Google Search Engine Optimisation Seminars have been, unsurprisingly, one of our most popular topics. Recent statistics show that Google provides some 77% of all search engine results to the UK. As a UK Web site owner, you need to understand Google and what it can do for you.

Topics covered:

What is Google & what is it trying to achieve?
The Google perspective: what is it looking for?
How to get Google positions and page rankings
How Adwords works
Top tips for boosting your Adwords ROI (return on investment)