A New Type of Customer Survey - Net Promotor Score
We recently conducted a customer survey based on a book called "The Ultimate Question" by Frank Reichheld. The survey only has two questions:
1. On a scale of 1 to 10 how likely would you be to recommend Intergage to a friend or colleague?
2. Why did you give us that score?
This type of survey is so fast, so insightful and so valuable that it is fast becoming a benchmarking standard. The output is a "Net Promoter Score" and I am pleased to say our score was right up there with the best businesses in the UK.
Please take a moment to download a summary of Fred Reichhelds, "The Ultimate Question" below.
If you haven't already given us your Net Promoter Score, please feel free to send us what you think using the form to the right.
We would love to hear from you and find out what you think of the "The Ultimate Question" so please feel free to send us your comments.
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We look forward to seeing you again soon. Warmest regards
Paul Tansey
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