Natural search engine optimisation

What is 'natural' search engine optimisation?

Natural search engine optimisation results allow your Web site to be found in the 'unsponsored' or FREE section of the search engine listings, when your next potential customer types a word or phrase that describes your product or service.

Natural search engine optimisation results should not to be confused with the 'sponsored' listings (also called pay-per-click or PPC listings), which are, in effect, sophisticated adverts.

If you want to get your Web site to the top of the 'FREE' results, you should investigate Natural Search Engine Optimisation.

Features and benefits of natural search engine optimisation

Not everyone clicks on search engine results' sponsored links - some people will never click on a sponsored link and will always choose the site that is listed 'naturally'.
Your site will be the best it can be - natural optimisation isn't just about pleasing the search engines, it is about making your site as interesting, informative and easy to understand as possible.
Our experience will help you achieve search engine results for targeted terms which are relevant to your business. Intergage has an impressive track record of generating superb natural search engine results for customers.
Your site will always be up to date - the great thing about natural optimisation is that, once you start seeing the benefits of high search results, you will want to keep adding to your site.
Using natural search engine optimisation techniques, your site stands a better chance of being seen by targeted, relevant customers - instead of customers who just find you by chance.
Your costs for natural optimisation can be fixed - whereas the amount you pay for pay-per-click sponsored results may go up month-on-month if your competitors start paying for results as well.

How Intergage can help you get better results

First, define the key words or phrases that your customers are typing into search engines when trying to locate a product or service like yours. (If in doubt about how to do this, contact the Client Service Team at Intergage.)

Next, select the search engines on which you want to be found on (typically Google, Yahoo! and MSN as a minimum). Having done so, request a FREE search engine ranking report from the Intergage Client Services Team. This will show you how well your pages rank on the leading search engines today.

The Top 10 ranking report - also available FREE from the client service team at Intergage - will tell you what the top Web sites in your industry are doing to achieve their outstanding results - providing you with the information you need to compete with and exceed their results.

Do it yourself or pay a specialist?

If you wish to understand how natural search engine optimisation works, Intergage will provide FREE training and support in optimising your Web pages yourself. The Intergage Web site content management system includes all the tools you need to achieve outstanding results once you are equipped with the necessary knowledge.

For many small- or medium-sized businesses, it makes more sense to have Intergage's specialists undertake this work. Intergage provides an Active Management Program for its customers which includes on-going natural search optimisation. The Client Service Team will be pleased to quote for any natural search engine optimisation project, upon request.

A word of warning

The rewards of getting natural search engine optimisation right can be enormous. Huge volumes of the right traffic can make a massive difference to the Web site's performance and, indeed, to that of the whole company, but natural search engine optimisation can be a frustrating experience too. The leading search engines, particularly Google, are constantly evolving and changing. You should be extremely sceptical of any guarantees made by those selling services. It is impossible to make guarantees about the results that you will enjoy, without employing paid search techniques - see pay-per-click advertising.

For brand new sites, achieving natural search engine results can take some time. It is not unusual for new sites to wait over 12 months before appearing on the 'Search engine radar' at all.

If in doubt contact the client services Intergage Team. Intergage has a fantastic reputation and track record for helping its clients achieve great results without resorting to sneaky or underhand techniques that may result in your site being banned from leading search engines.