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Measuring the success of Digital PR

There are several ways in which you can measure the success of Digital PR for trade associations.

• Increased numbers of new members ­ readers of online articles click directly to your website and purchase memberships and event places.
• Higher numbers of requests for information on your email enquiry forms.
• Higher numbers of page impressions and unique users on your website.
• Increased positive comment about your trade association on official and unofficial forums and social networking websites.
• Requests for interviews and further information from journalists and news-bloggers.

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This page is an extract from a 38 page white paper written by Intergage all about online marketing for trade associations. You can download the white paper for free here.