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Links

The ability to link to other sites is an integral part of online culture. Here are four great reasons to have links away from your website:

1. It offers you the opportunity to link to trade bodies, affiliations and quality accreditors, giving your target audience peace-of-mind and the knowledge that they are dealing with a recognised organisation.
2. It offers you the opportunity to position your products and services. By linking to non-competing, complementary websites you can enhance visitors’ perceptions of your business purely by association.
3. It is becoming increasingly important among search engines, which now include link popularity as part of their ranking formula.
4. Last, but by no means least, setting up link exchanges with non-competing, complementary websites can bring you important targeted traffic.

The Intergage Content Management System Link Manager feature allows you to create a database of external links to be used throughout the website when needed.

Whether they are used in a news story, a normal Web page or on a page made up purely of links, each link opens in a new window ensuring that your precious visitors do not leave your website entirely.

Similar to the Article Manager feature, links can also be categorised to enable you to control where they appear - helping you to create highly relevant website content.