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Link management

In a nutshell, there are two halves to Search Engine Optimisation (SEO).

At a very basic level, there are the keywords with which you optimise your website to tell search engines what each page is about.

At a higher level, the number of credible inbound links to your website tell the search engine how important it is. Link popularity is a crucial part of your SEO campaign - neglect it at your peril!

An inbound link is quite simply a hypertext link coming from an external source into your website. This external source could be anything from a free directory, a paid listing or a customer or supplier’s website. The more credible and relevant the external source, the more highly regarded it will be by search engines and the more likely they will be to rank you highly.

Intergage helps clients to enhance their SEO campaigns with strategic linking. The clever Intergage people know which links work best and why - allowing them to use these links to boost the number of relevant, interested visitors to your website quickly and efficiently.