Introduction To Web Marketing

Overview

Investing in a website and not conducting marketing around it will lead to you seeing a poor return on your online investment.

The introduction to Web marketing course from Intergage is the perfect grounding in all areas of online marketing and will help you to ensure that you see the right results generated directly from your new or existing site

This interactive course is designed to help businesses understand the basics of marketing online with the main focus on improving search engine rankings and driving more traffic to your website.

What will I learn?

Keyword Research

• What keyword research is.
• Understanding your target audience.
• Using the Google Keyword Tool.

Search Engine Optimisation

• What is SEO?
• The most effective way to optimise your pages for the search engines.
• The importance of Google Page Rank and inbound links.

Pay Per Click

• Overview of what Google Pay-Per-Click advertising can offer (PPC).

Google Analytics

• Overview of Google Analytics and how to monitor you traffic and visitor behaviour.

As part of this session you will be given access to the presentation materials.

Other relevant courses

If you found this course useful or are interested in this area of online marketing, you may also benefit from attending:

Nine Week SEO Mission - Learn basic to advanced SEO techniques in just 9 weeks and three mornings of training. Implement what you learn between sessions to see real results from your search engine optimisation.

Email Marketing - This course is designed for businesses that are keen to understand email marketing best practice. You can expect to learn how to use the email marketing components within the Intergage CMS.

Google Tools - Learn how to use Google's Tools to help improve the performance of your website.

Dorset, Head Office:

Unit 8, Holes Bay Park
Sterte Avenue West, Poole
Dorset BH15 2AA
Tel: 0845 456 1022
Fax: 0845 456 0722

Hampshire Office:

3a Westlinks
Tollgate, Chandlers Ford
Hampshire SO53 3TG
Tel: 023 8064 7005
Fax: 0845 456 0722