Introduction to Google PPC

Overview

Pay Per Click (PPC) advertising is a great way to increase website visability on the search engines. However, running a PPC campaign that is not set up correctly and has no continued management will start to waste the budget you have dedicated to the campaign and leave you with very few returns.

Good PPC management takes time and a lot of attention to detail, however managing and refining your PPC campaigns can be much easier if you know where to look and what to look for.

This course will teach you the best ways to maximise the budget that you dedicate to PPC advertising and potentially even help you to pay less than your competitors.

What will I learn?

What is Pay Per Click Advertising?

• The difference between paid advertising and organic listing.
• Using Google Adwords.

Setting up a Google Adword Strategy

• Keyword Research.
• Setting up conversion tracking.
• Campaign & adgroup structure.
• Controlling costs: budget and bid management.

The Importance of Landing Pages

• Optimising landing pages to improve conversion rates.

Other relevant courses

If you found this course useful or are interested in this area of online marketing then you may also benefit from attending:

The nine week SEO mission ­ learn basic to advanced SEO techniques in just nine weeks and three mornings of training. Implement what you learn between sessions to see real results from your Search Engine Optimisation

Google Tools - Learn the basics of Google Analytics and Google Webmaster Tools to combine with your knowledge of PPC.

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