How does an Intergage Web site help me reduce my marketing costs?

Reduce the cost of acquiring new customers

When a potential customer types your product or service into a search engine, it is very likely that a puchasing decision is being considered. For this reason, investing money in Web marketing is unlike most other forms of advertising. Web marketing is about targetting those who are interested, rather than wasting money selling to the dis-interested. Intergage Web site are supplied with a set of tools to ensures that Web pages are naturally search engine "friendly".  The Intergage team knows how to help you get results on an on-going basis from all forms of Web marketing or to provide you with the skills and services you need if you do not wish to undertake the work yourself... It is unlikely (short of referrals from existing customers, of course) that you can generate sales enquiries at anything like as cost effectively from any other marketing activity.

Reduce the costs of communicating with customers and potential customers

Most business people today acknowledge that if a supplier is committed to keeping its Web site up to date, they will visit the Web site for routine information first rather than call the company or visit it. This saves time for the Web site visitor and provides an opportunity for the supplier to save costs. The Internet provides an opportunity not only to let customers help themselves easily and quickly to information but saves all the traditional costs associated with brochures, postage, administration, related staff costs and so on. An Intergage Web site also enables visitors to sign up for updates by e-mail so that having added a new page, news article or product you can immediately reach out to interested parties and bring them back to the website to see the information. Instant, personalised communication at virtually zero cost!

Make catalogues electronic

Have you experienced the stress and pressures of publishing product catalogues to deadlines in the traditional way? If so, you know that after all the deadlines have been met, chances are the catalogue is out of date the very next day! In the internet age such publishers are asking, "Do I need a paper catalogue?". An Intergage Web site can include an internet catalogue (which can also be extended to a full e-commerce system) and can be kept up-to-date as and when required. This means your customers always have access to up-to-date information.

Reduce Web site costs

Anybody who has owned a Web site knows that the real costs come from keeping it updated. Web site Designers typically charge £75 per hour for amendments to a Web site. Not only is keeping it updated expensive but it probably needs a complete re-design every couple of years - typically costing thousands of pounds. This is an inefficent use of marketing budget when compared to having an updateable Web site and carrying out constant minor updates yourself. Having an Intergage Web site means being in control and saving money as well as improving customer service.