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How can trade associations use Digital PR?

Trade associations can use Digital PR in a number of ways to achieve several key objectives. A single release can achieve multiple outcomes:

Attract new members…

The greater your reach online and the higher the awareness levels among your target audiences, the more likely they are to explore the benefits of joining your association. Using Digital PR  for trade associations can ensure you are published in the places your target members are visiting.

Gain press coverage and journalist enquiries…

Digital press releases are distributed to newswires searched by journalists. They may publish your story directly or come to you for further comment.

Unlike traditional PR, these journalists may be outside your historical market, giving you valuable coverage that enables you to enter new geographical regions and open up new markets.

Position yourself as an authority on your sector…

Digital press releases give you the chance to comment on issues within your sector and the wider world.

Positioning yourself as a figure of authority in this way boosts trust, generates press enquiries and reinforces your members’ and potential members’ faith in your abilities.

Found this useful?

This page is an extract from a 38 page white paper written by Intergage all about online marketing for trade associations. You can download the white paper for free here.