Google Tools

Overview

This course is designed for novice users of Google Analytics and Google Webmaster Tools. If you feel you should be taking advantage of these incredibly useful tools, but don’t know where to start, this is the course for you.

These Google Tools will give you a wealth of detailed information about not only Visitor Behaviour on your website but will also give you a valuable insight into the way this powerful search engine crawls your site. If you are serious about improving your online presence then you need to be familiar with these tools.

What will I learn?

Google Analytics

• The Analytics Dashboard.
• Analysing visitor behaviour and navigation throughout your website.
• Identifying traffic sources from search engines, referring sites and direct traffic.
• Determining top content, top landing pages and top exit pages.
• Using in page analytics ­ adapting your site to your visitors needs.
• Setting up goals and automatic emails to monitor visitor behaviour

Google Webmaster Tools

• Submitting your sitemap to Google.
• Inbound and Internal links.
• Identifying Crawl Errors.
• Analysing Crawl Stats and HTML errors.

Google Places

• What is Google places.
• How to use Google Places for your business.

Other relevant courses

If you found this course useful or are interested in this area of online marketing then you may also benefit from attending:

The Nine Week SEO Mission­ learn basic to advanced SEO techniques in just nine weeks and three mornings of training. Implement what you learn between sessions to see real results from your Search Engine Optimisation.

Digital PR / Social Bookmarking - This course is an introduction to the building blocks of Digital PR and social bookmarking. At the end the trainee will have learnt about how DPR can help your site in SEO and how you can do this through social bookmarking sites.

Dorset, Head Office:

Unit 8, Holes Bay Park
Sterte Avenue West, Poole
Dorset BH15 2AA
Tel: 0845 456 1022
Fax: 0845 456 0722

Hampshire Office:

3a Westlinks
Tollgate, Chandlers Ford
Hampshire SO53 3TG
Tel: 023 8064 7005
Fax: 0845 456 0722