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Golf course marketing

Servicing existing members and attracting new players and members is the key function of golf course marketing. But how do you differentiate your course from the others in your local vicinity?

Nowadays the majority of golfers will search for and find golf courses online. Their decision about which course to play within the local area will more often than not be made based on the look of the course through its website.

Therefore, there are two key things that you need to do to market your golf course online effectively;

• Attract and drive visitors to your website using Search Engine Optimisation or Pay-Per-Click advertising to ensure that your site features highly on search results that are relevant to you.

• Convert your website visitors and ensure that they play at your course and not somebody else’s. To do this you need outstanding golf website design that shows off your course to the full and a CMS website that you can update yourself to keep your course looking fresh.

Online marketing is hugely cost effective and has an almost limitless potential audience ­ meaning that you could soon also be attracting players from overseas to play at your club.

If you’d like to talk more about the expert team at Intergage creating a website or Web marketing strategy for your course, please do contact us here or call us on 0845 456 1022.