Overview
Email marketing can be a hugely cost effective marketing tool with a low cost per contact reached. If you don’t know how to use this marketing tactic, how can you take advantage of it?
This interactive course is designed for businesses that are keen to understand email marketing best practice and use it to grow their business and service to new or existing customers.
This course will demonstrate how businesses can apply best practice using the email marketing components using the example of the Intergage CMS
What will I learn?
- Why email marketing is one of the marketers greatest tools.
- Who should email marketing target? How to build great lists, importing other data.
- Design and use of an email template.
- Best practice: Get the basics right, don’t be a spammer.
- Building your email and testing.
- Measuring results and tracking responses.
Other relevant courses
If you found this course useful or are interested in this area of online marketing, you may also benefit from attending:
Introduction to Web Marketing- This course is designed for anyone keen to understand the basics of web marketing. You can expect to learn how to use the tools available to you through the Intergage CMS to boost your search engine rankings.
Nine Week SEO Mission - Learn basic to advanced SEO techniques in just 9 weeks and three mornings of training. Implement what you learn between sessions to see real results from your search engine optimisation. Social Media day |
