 Overview
Dorset Wildlife Trust is the largest conservation charity in Dorset with over 25,000 members. The Trust focuses on the conservation and protection of local wildlife as well as the education of the public about the wildlife that is around them on a daily basis.
Online is a large part of the Trust’s marketing strategy and so working with a Web marketing partner that can provide a relevant, up-to-date and informative Web presence at a relatively low cost is key. Intergage works closely with the Trust to provide an online portal that showcases the good work that it does for the beautiful Dorset wildlife to a worldwide audience.
The problem
 In 2008 Dorset Wildlife Trust identified the need for a new online presence. A website was required that could demonstrate the work that the Trust does as well as attract new members and volunteers for its numerous wildlife projects.
There was a strong need for the Trust to be able to update and manage the website itself to keep costs down. Ongoing, the Trust wished to market it self online more effectively and so was seeking a Web marketing partner that could support and train its team in all areas of managing a website and online marketing.
The Intergage solution
The Intergage CMS is also extremely SEO friendly and so the team have been able to optimise the website for relevant search engine terms quickly and efficiently. The site now ranks highly for relevant search terms including ‘autumnwatch’ and ‘dorset nature reserve’.
The online presence for Dorset Wildlife Trust has grown so considerably since it was first created that the Trust now employs its very own Webmaster, Jane Adams.
Jane is responsible for managing and expanding the online marketing for the Trust. Jane is supported on a daily basis by constant technical support available from the Intergage team as well as a full schedule of 14 training courses each month should she feel at any point that they are required.
 As Webmaster, Jane has been able to grow the Dorset Wildlife Trust website considerably using the tools within the Intergage CMS. The site now includes an online shop, links to all of the Dorset Wildlife Trust’s social media presences, integration with Flickr and an e-newsletter sign-up.
HTML e-newsletters are sent to 5,000 members regularly and Dorset Wildlife Trust is able to use the bulk email tools that are built into the Intergage CMS to measure the effectiveness of this form of online marketing.
Video has been integrated into the Dorset Wildlife Trust website too, with the online ‘Kestrelcam’ proving to be popular with Internet users. This cam streams live and historical footage of nesting birds of prey as well as offering visitors the chance to comment using Twitter. The Tweets discussing Kestrel cam are then displayed alongside the video feeds to increase viewer interaction and discussion.
Dorset Wildlife Trust has benefited from ‘Google Grants’ a scheme which has allowed it to advertise through Google’s paid search network at no cost to the Trust. Jane has developed her skills for managing this form of PPC advertising by attending Intergage workshops and seminars.
Jane’s great work, supported at all times by Intergage with a content managed website successfully combines to achieve one core aim to promote the outstanding wildlife we have here in Dorset and recruit new members and volunteers to support its conservation.
Alastair Cook, Dorset Wildlife Trust
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