CMS benefits for trade associations

There are many benefits of using a CMS to manage a website for trade associations across the UK.

Save costs on expensive Web Designers

Giving your staff the ability to update all aspects of your website themselves saves costs on employing a Web Designer for every little edit that your website requires. With Web Designer costs often exceeding £85 per hour, not having a CMS is much more expensive than purchasing a system that can be used by every team member within your organisation.

Improve your SEO with a CMS

Fresh, relevant and regularly updated website content is exactly what search engines look for when deciding how to rank Web pages. Using a CMS allows you and your team to create and schedule the publication of all of your website content.

Support your PPC campaigns with a CMS

Using a website CMS allows your team to create specialised landing pages for your trade association PPC adverts to click through to, increasing the likelihood of the landing page converting your visitor into an enquiry or new member. As with the adverts themselves, a CMS will also allow you to split test the most effective landing pages for your Web marketing.

Lower your offline marketing costs

A powerful website CMS can help you to lower your offline marketing costs. How quickly does your information or event brochure go out of date? With a CMS website, you can quickly update your latest information, news and details without the need for expensive reprints.

The potential audience for your website is also much wider than that of your offline marketing materials and so an updateable website becomes an extremely cost effective marketing tool.

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This page is an extract from a 38 page white paper written by Intergage all about online marketing for trade associations. You can download the white paper for free here.