Contact us today:0845 456 1022

Choosing a paid search company

When selecting a paid search company or companies to work with, what factors should be taken into consideration?

Do they use white hat methods?

A good paid search company should use white hat methods and definitely not automated software to create and manage your ads. These sort of tactics can not only get you penalised by Google and damage your search rankings, but they often also produce average and very cost-ineffective outcomes.

At Intergage we use only white hat tactics to manage our clients’ paid search marketing. We also do not use any automated search marketing tools. All of our work is done by real people striving to get the best results for you, the client.

Do they keep in touch?

Paid search marketing can often be a large investment. Therefore, you should always know exactly what you are getting for your money. A good paid search company will always keep you up to date on progress and spend on a regular basis.

The Intergage team meet monthly with clients to update them on their paid search marketing. Paid search is a strategy, not a project and so it is all about working together to get the best results.

Do they act in your best interests or theirs?

Is the advice your paid search company is giving you good for you or them? Some agencies will give you poor advice or prices to maximise their own revenues and not yours. Be wary of these agencies and always question the potential outcomes from any actions that they propose.

At Intergage we work to a model that always gets the best results for our clients. If we have to work that little bit harder to get you results, we will. It’s the feeling that we’ve made a difference that matters to us, not our own revenues.

Intergage is a paid search company offering the following services to its clients;

• Pay Per Click management services
• Search Engine Optimisation management services
• Digital PR services