A call to action (CTA) is a marketing tool that urges consumers to undertake a desired action.
In Web terms, a call to action (CTA) is a phrase, icon or image that encourages a website user to undertake a pre-specified action. This action could be to request more information, make a purchase, fill-in a form or be something else entirely.
A well-placed call to action (CTA) can significantly increase visitor conversion rates online, boosting Pay-Per-Click campaigns and sales alike.
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