Blogging For Business

Overview

A blog is a great tool for driving traffic to your website, promoting your company culture, experience and demonstrating expertise.

What will I learn?

Understanding Blogging

• What are blogs?
• What types of business should have a blog.
• Creating a strategy for effective blogging
• Tips and styles for blogging.
• How blogging can fit into your marketing mix.

Driving and Measuring Traffic to your Blog

• How social media can help drive traffic to your blog.
• Using RSS feeds.
• Monitoring traffic to maximise engagment through Google Analytics.

Using the Wordpress Platform

• How to create and publish posts.
• Controlling comments and feedback.
• How to integrate with social media plugins.
• How Wordpress blogs can help with search engine optimisation (SEO).

Other relevant courses

If you found this course useful or are interested in this area of online marketing then you may also benefit from attending:

How to get the most from LinkedIn - If you want want to see what LinkedIn could do for your business, this is the course for you.

Using Twitter- This is an introductory course with some useful practical tips for anyone looking to understand Twitter and how it can be used to enhance your business.

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