B2C Social Media Strategy Training Day

Overview

Effective use of social media can enable your business to engage with existing and new customers, build your brand awareness online and generate interest in your product with the ultimate aim to increase sales.

This 1-day course is ideal for business owners and marketers within the business-to-consumers market place, whom are interested in learning about Social Media and want to create a social media marketing strategy. It will give you a good foundation in the world of social media and provide a strategic insight into how and why social media works for businesses and how it could fit into your marketing mix.

This course includes lunch and refreshments, which will be available throughout the day.

Length and Cost

What will I learn?

Discover the components of Social Media strategy including:

• What is it, why should you use it and how to get the maximum benefit.
• Setting your business goals - how can you reach your consumers?
• The importance of having a social media policy.
• Developing a content delivery system.
• How to monitor your social media to deliver success.

Facebook For Business

• How to promote your business page and place very targeted adverts.
• Understand what ‘voice’ to use for your wall updates.
• Facebook Places.
• Learn what tools to use to monitor Facebook and how to measure success.

Using Twitter

• Understand what Twitter is and how to use it.
• What tools to use to monitor and schedule tweets.
• The best twitter apps to use.
• B2C blogging & micro blogging case studies.

Useful Social Media Tools

• Multi-media Sharing - Online video, podcast and photo sharing network.
• Location based tools.
• Communication Forums.
• Business networks - How to get the most out of LinkedIn for your business.

Dorset, Head Office:

Unit 8, Holes Bay Park
Sterte Avenue West, Poole
Dorset BH15 2AA
Tel: 0845 456 1022
Fax: 0845 456 0722

Hampshire Office:

3a Westlinks
Tollgate, Chandlers Ford
Hampshire SO53 3TG
Tel: 023 8064 7005
Fax: 0845 456 0722