B2B Social Media

Overview

Effective use of social media can enable your business to engage with customers, build your brand, participate in business networking, meet new clients and suppliers, recruit promoters for your business and ultimately increase your sales.

This half day course is ideal for business owners and marketers within the business-to-business market place, whom are interested in social media marketing and want to put their own strategy in place. This course will give you a good foundation in the world of social media and provide a strategic insight into how and why social media works for businesses and how it could fit into your marketing mix .

Length and Cost

 8.30am until 12.30pm

 £195+ VAT

What will I learn?

Discover the components of Social Media strategy including:

• What is it, why you should use it and how to get the maximum benefit.
• The key concepts of Social Media and how it differs from other forms of marketing (both online and offline).
• Setting your business goals - what are the best monitoring tools?
• The importance of having a social media policy.
• Developing a content delivery system.

Linkedin for Business

• Learn about the most powerful B2B networking site.
• LinkedIn Functionality - the basics and advanced.
• Learn how to showcase your company with Product pages.
• Advertise your company using LinkedIn direct Ads.

Using Twitter

• Understand what Twitter is and how to use it.
• What tools to use to monitor and schedue tweets
• Useful twitter apps
• B2B blogging & micro blogging case studies

Facebook, Places, and Media Sharing Networks

• Video and Image networks - YouTube and Flickr.
• Facebook & Places - How it can work for B2B business.

Dorset, Head Office:

Unit 8, Holes Bay Park
Sterte Avenue West, Poole
Dorset BH15 2AA
Tel: 0845 456 1022
Fax: 0845 456 0722

Hampshire Office:

3a Westlinks
Tollgate, Chandlers Ford
Hampshire SO53 3TG
Tel: 023 8064 7005
Fax: 0845 456 0722