TestLink - a UK company famous for refurbishing ATMs - also has a significant business selling computers - specifically refurbished laptops by Toshiba.
Launched in November 2011, the site built a great fanbase on Facebook during December using simple facebook applications - adding 1,000 Facebook "Likes" a week during the run up to Christmas in a campaign carried out by Intergage.
By advertsising to the fans of the page and the friends of these fans in Facebook, the site quickly built awarenesss and reputation. Sharing and conversation in the social network carried the company's message far and wide, meaning that sales followed.
"Running effective Facebook competitions was key to building "Likes"", commented Intergage Facebook specialist Jon Tansey. We used simple facebook applications to get people to enter the competition and share it with their friends. We then utilised Twitter to boost word of mouth referrals and Google AdWords to tap into the demand for low cost machines on the run up to Christmas.
"So far the site has met every expectation we had and then some...", said Greg Hughes of TestLink. "It is already starting to show up in organic search results after just 3 months, and as the organic search traffic increases, the cost of sale will reduce further, enhancing what has already proved to be an exiting business venture".
"Customers often say that the professional design of the site instilled the confidence for them to buy, so that is great credit to the Intergage design team who delivered an outstanding result in a very professional, courteous way."
The site also features a persuasive sales video that explains why refurbished Toshiba laptops are such fantastic value. "The key message we needed to get over is that these aren't beaten up old machines", said Mr Hughes. "These machines are typically less than 30 days old and have been refurbished to "As new" condition - including new boxes, manuals disks and peripherals where appropriate".
Take a look at the Laptop refurbishment video for yourself and see why saving up to 45% by buying Toshiba Laptops makes really good sense with Laptop Value. |