Recently when I have been discussing Intergage with customers I have been asked, “What is a full service agency?”
Simply put, a full service agency offers a complete range of marketing services both online and offline under one roof.
Whether you require digital services such as a website, digital marketing, SEO and pay per click advertising or more conventional services such as branding, press releases, event management, or graphic design, a full service agency will be able to help.
So, why is this better than several separate specialist agencies?
There are many reason why full service is better, with the most obvious one being brand consistency. The same design team that create your brand and brand assets are also involved in designing and building your website. Having one team who really understands your brand also reduces wasted time and money spent on trying to manage multiple agencies.
Readers who are already Intergage customers will be familiar with ‘The Marketing Journey’. This is represented by a map that several of our clients have described as looking similar to that of the London Underground.
The stops on the map represent elements of marketing that a growing business needs to periodically re-visit to continually optimise its performance.
Keeping with the London Underground analogy, the Transport for London website features a journey planner where if you enter a start point and a destination it will give you directions on how to get there.
Typically the planner will return several options – for example, option 1 may include an underground train journey, a bus ride and a walk but option 2 could be a single journey on an over ground train taking you directly to your destination.
Most people will select the most direct route as this will usually be quicker, cheaper and more efficient. That is exactly what you get from a full service agency; one company that can take you from where you are now to where you want to be without the need to change agencies and explain everything again!
In addition to this you can visit as many or as few of the stops along ‘The Marketing Journey’ as you wish.
If you would like to learn more about Intergage’s broad range of services or you would like to discuss your marketing journey, why not give us a call on 01202 684 009 or contact us online.
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