When commencing a website build it is really important you understand how the website can generate a significant return for your business.
In my experience at a headline level there are usually three key areas of ROI to focus on:
Sometimes a website will act purely as credibility check for prospects you are already engaged with. This is OK but it is vitally important to start with the end in mind as a website built without focus will be ineffective.
Once you have understood the function the website is going to perform you (and your Web developer) need to understand the challenges the business faces and consolidate the following information about the Company:
Only by understanding this can you build an effective website. It is vitally important to remember the website is there to support and service your customers so you must ensure they are re-assured and believe you are a credible, trustworthy business able to meet their needs.
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